The venue is under the creative leadership of one of the areas most successful and long-lasting promoters – Harvey and Emma Bailey of the Reform Soundsystem, who have spent the last 16 years perfecting the art of creating the perfect party atmosphere.

Having been in charge of the music in the Strongbow tent at most of the country’s biggest festivals, the mudclub's founder and Reform head-honcho Harvey Bailey says he has seen the boom and bust of commercial dance music first hand.

"Some superclubs and big events aren’t holding the allure they once had; instead funseekers are favouring a more intimate ‘house-party’ vibe, best suited to more cosy, intimate venues. This is what Reform has been quietly perfecting in the last 14 years, and this is the blueprint for the mudclub. It’s a warm, earthy, flexible space to cater for all the different nights, and we have a top notch, one-of-a-kind sound system, the best light show on the south coast and quality music provided by renowned and respected artists and promoters. We have played host to THE biggest names in the DJ business, people like Judge Jules, DJ Jazzy Jeff from the Fresh Prince of Bel Air, Roni Size, Goldie, Norman Jay MBE, DJ Sneak to name but a few, so we are bringing something to the people of this area quite exceptional that cannot be found anywhere south of London"